A market oriented organization focuses on making products identical to its competitors offerings. Its strategy recognizes that customers may have differing needs and wants but doesnot start with an understanding of them. The netherlands and its people have made numerous seminal contributions to the worlds civilization especially in art science technology and engineering economics and finance cartography and geography exploration and navigation law and jurisprudence thought and. The cash cows tend to generate cash but require little future investment. 1 12 table 11 demand states and marketing tasks 1.
Advertising and sales promotion. Its products will be better than its competitors. Firms are usually best of with a portfolio that has a balance of firms in each category.